With over two decades of experience across some of Australia’s most respected salons, I bring a deep commitment to precision styling, personalised service, and industry innovation. I spent 14 transformative years at a family-owned salon on Darby Street, honing my skills under internationally renowned stylists, and leading a high-performing team as Salon Manager.
My passion for ammonia- and PPD-free colour reflects my belief in hair health without compromise. These organic alternatives are designed to support you and your baby’s health while delivering vibrant, lasting results. Whether you're newly expecting or well into your journey, I believe that every product and process reflects my commitment to your safety, beauty and well-being.
From mentoring emerging talent to collaborating with media personalities, I’ve built a reputation for elegant, tailored styling and trusted client relationships. My work spans editorial shoots, up-styling for special events, and behind-the-scenes support in fast-paced production settings.
Each chapter of my career has shaped the values behind AWE Hair: refined artistry, forward-thinking care, and a bold, effortless aesthetic that empowers clients to feel their best.
Love Alissa Westbrook - AWE Hair xx